Welcome to Sweet!

The Jersey Shore's Premier Sweet Shop!


About Us

Sweet! Beginnings

Lena & Cali had a dream to make great cakes & cupcakes for everyone.

Their little shop in Belmar, NJ, founded in 2010, has made its name by making great cakes and cupcakes for Birthdays, Weddings, Anniversaries, Corporate events, Baby Showers, and many other occasions.

Sweet! also now offers Handmade Chocolates, Salt Water Taffy, Fudge, Cupcake Jars, Cookies, and so much more!

If you are in the area, stop on by and Take Home Some Jersey Shore!



Custom Cakes

We do it all!



Sea Salt Caramels

A Jersey Shore favorite!


"Words cannot convey the bounty of pure, unadulterated joy that awaits the patron of Sweet!"

Cindi W. - Matawan, NJ

"I love their chocolates. Especially the Squirrels, the raspberry creams, and the chocolate mousse. Actually, everything I tried has been excellent. Their shipping is fast and a set price. I love Sweet!"

Ben K. - Harrisburg, PA

"Sweet has won several awards for their chocolates & cupcakes. I can see why. There is no better sweetshop in the Jersey Shore area."

Eugene R.- Brielle, NJ

“I’ve only ordered one thing online since all this crazy pandemic and “stay home” and it came today 😀🎉 Thank you Sweet!...Anyone need to send a gift for Mother’s Day or some other occasion... you can order at SweetBelmar.com.”

Donna G. - Millersville, MD

Sweet! Belmar, NJ


Sweet! (Photo by Cali Amadio)

702 10th Ave., Belmar, NJ  07719

Phone: (732) 280-8889

E-mail us at: SweetBelmar702@yahoo.com



Open 7 days!

Winter & Spring Hours:

12PM to 6PM

Summer & Fall Hours:

Sun.-Thurs. - 12PM to 6PM

Fri. & Sat. - 11AM - 7PM